Editorial Design | Art Direction
R Newbold is a sub-line for the eponymous Paul Smith brand. For the latest menswear collection, we were asked to design a fun and slick fashion look book that referenced what was cool in the UK at the time.
Our take was to play on the rise of Yorkshire (particulary Sheffield) within the music scene, as a backdrop to the art direction. Bleak, earthy tones with customary PS punches of colour were littered through ‘hotspots’ in the Sheffield landscape through the clothing and the large playful letterforms which formed the cover title. The concertina fold was an attention grabbing format on Tokyo display shelves.
We ♥ New Yorkshire.
Client: Paul Smith (Japanese Sub-line)
Photography: Rebecca Lewis
Styling: Paul Smith Design Team
Illustration: Hanne Barr