Fashion & Education


The Design Consultant, led by Central Saint Martins lecturer and Creative Director Aimee McWilliams, is a specialist network of designers, makers, thinkers, and academics who operate at the very highest level in the fashion world.

As a dual-faceted offering, with both a consultancy studio and an academy under one banner, we developed a dual brand language using a monochrome palette. An elegant serif for the logo, derived from Central Saint Martins and the arts and crafts movement, is coupled with a progressive mono-spaced type style, bringing juxtaposition. Highlighting exquisite craftsmanship and exploratory design in the website aesthetic, we created a true celebration of Aimee's insatiable vision.



Client: The Design Consultant
Photography: Katja Mayer
Styling: Aimee McWilliams

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