Established by Serse Rodríguez and Chris Smith, Rodríguez+Smith is a multi-disciplinary creative consultancy based in London.

Our intuitive and dynamic team of experts, specialists and makers are driven by curiosity and the creative potential in every brand. Our work is to extract and distil narrative, to tell a story that inspires emotionally and visually.

We partner with like-minded individuals and businesses all over the world. Our collaborative process is based upon mutual respect and trust with clients, resulting in longstanding relationships that nurture brands together.

We believe it is this bond that helps brands learn and grow, finding an honest articulation of values and a unique visual translation that is compelling and distinct. Our organic approach to brand building transcends trends and succeeds within an ever-shifting landscape.

To discuss an idea or collaboration, please get in touch.



Aimee McWilliams | Bou | Bursha Holdings | Calculum | Chef Victoria | Classico | Colbourns | Days of Esme | Studio Demain | Donnelly’s | Eloise Holland | Finchatton | Goldenstone Group | G.P.S. | Hidden Away Hotels | HollandCassidy | Hospitality Builders | Kirk&Kirk | LabelsRoom | Lavender and Lillie | Leaders Futures | Linton Group | London and Regional | Maison Arabella | MasterTech | Marbella Club | Mayor Productions | Nobu Hotels and Resorts | Olsam Group | Paul Smith | Rive Gauche | The Design Consultant | The Collection | The James | Velaa Private Island | Wasing Estate | Wolf Escape Games



Creative Consultancy | Brand Visual Identity Creation | Graphic Design & Creative Direction | Art Direction | Editorial & Print Design | Web & Digital Design | Signage & Wayfinding | Packaging | Spatial & Experiential (In Reality & Digital)

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