Wasing, formerly Wasing Park, is a country estate that has been passed down through generations of family ownership and has long-standing roots within this Berkshire community.

Creating a sense of establishment and trust, our approach was to simplify the name adding 1759 to the logo, emphasising the immense heritage of the place. Performing a typographic exercise with the logo, we formed a uniquely distinctive look, with a characterful accompanying ‘W’ symbol, subtly linking back to the nautical history associated with the founders. The colour palette chosen was extracted from the plants and vegetation of the estate, creating a soft, elegant brand that combines both it’s legacy and progressive thinking.



Client: Wasing Estate
Website Developer: Gadget Media
Photography: Various Artists

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